Embarking on a Digital Transformation

STARHUB

Problem to solve

At the project’s outset, solution engineers proposed a dual-system approach, allowing users to select the appropriate system for their journey within the apps.


"Does customer need to know their exact mobile plan to check their usage?"
— Stakeholder A

"80% is legacy customer during the launch of revamped app.
How we can ensure they will not feel abandoned and adapt to new apps? "
— Stakeholder B

Verifying ideas via research

User data guides the design, ensuring essential features remain visible and accessible. Due to tech limitations, two design approaches were tested using unbiased A/B testing to optimize the user experience.


The research shows that the SUSS score, 51 (2 doors) vs 61 (1 entry), shows that both approaches weren’t ideal. However, 1 door has a better response than another.


"User has telco’s mindset, which is everything back to looking for “Mobile” entry."

The project also included a design system overhaul to give the apps a new look and feel. This helped to improve consistency, usability, and maintainability.

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